Writing a good, and effective press release is a crucial part of any media campaign, within this article I will give you some pointers as to how this can be achieved and ensure that the press pay attention. First to begin with the basics:
A press release is exactly what it says it is, universal press release its a piece of news that has been prepared in a particular format for universal press release a journalists attention, press release most follow a set structure of:
Header, Header line, Lead, Bodycopy, Boilerplate
How to write a Press Release?
The first and universal PR most important step is deciding the reason you are writing your release, summarise your thoughts before you begin writing and keep it short and universal press release simple. Imagine that you are the journalist receiving your email, you would not want to trawl through pages and pages of information before the point was put across, that is why press releases are normally no longer than one page long. Print the words “FOR IMMEDIATE RELEASE” in the top left-hand margin in all caps.
This information is to be followed with your contact details, such as:
- phone number
- email address.
Write a headline and center it in bold type just above the first line of the body of the press release. Headlines typically highlight the most important, PR significant or shocking fact in the release.
Create a dateline – the starting line of the body of your universal press release release – that includes the city where the release is generated and the date.
Make certain the first paragraph includes all the vital information, when writing a press release i alway’s think of the 4 W’s:
You should finish the last paragraph with a “for additional information” line, and PR then Center these marks, ” # # #” or “-30-“, at the bottom of the page to indicate the end of your release, this is an industry standard and universal press release shows that you are not a novice when it comes to writing.
Now comes the hard part
Who do you send your newly written release to?
You need to ensure that the journalist you are writing to covers the subject matter that you have written about, if a journalist keeps getting bombarded with emails that are of no relevance to them they will quickly become disheartened and the publication may ignore any future requests or press release releases from yourself.
Another point to keep in mind is your contact list, if you are starting out in the world of press releases you may not already have contacts, one option that quickly solves this is to hire a PR company, this is expensive and often not very effective for a small newly started business. There are a number of people selling packages who will give you complete lists of media contacts, this again comes with many problems: Sometimes the data is out of date, and sometimes they are just for small independent media outlets, yeah they will publish your information but they are so small it doesn’t make the slightest of difference.